It's About the Economy
HRC Fear of Anti-Gay Backlash Unfounded: "According to the survey, which was conducted by Opinion Research Corp. in June, 68 percent of adults would have no reaction to news that a company was going to promote its products or services to gays and lesbians. Eighty-one percent of the more than 1,000 respondents said it wouldn't matter if a company whose products they used began targeting gay and lesbian consumers." HRC Sole 'Zero' on HRC Corporate Equality Index Improves Score: "Companies are changing their policies to support gay, lesbian, bisexual and transgender employees because it gives them a competitive advantage in recruitment, retention and productivity which translates into a better bottom line." Daryl Herrschaft, HRC workplace advocacy project.
Is it possible that in the US, economic choices are a barometer of social choices? Could the choices made by citizens in their purchasing be a better indicator than the answers they give to polling questions?